Cookie Policy
Effective Date: May 15, 2025
At WAYFAIL, we are committed to ensuring your privacy and delivering a seamless user experience. This Cookie Policy explains how we use cookies and similar technologies when you visit our website www.wayfail.xyz.
By continuing to browse our site, you agree to the use of cookies as described below.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, analyze performance, and enhance your shopping experience.
We may also use similar technologies such as:
Pixel Tags: For email interaction tracking
Local Storage: For faster site loading
Device Fingerprinting: For security and fraud prevention
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for core site functionality and cannot be disabled.
| Cookie Name | Provider | Purpose | Expiration |
|---|---|---|---|
| session_id | WAYFAIL | Maintain login/cart sessions | Session |
| __cf_bm | Cloudflare | Site security and bot protection | 30 minutes |
2.2 Preference Cookies
These help us remember your selections such as language and currency.
| Cookie Name | Purpose | Expiration |
|---|---|---|
| currency_pref | Save preferred currency | 1 year |
| language_choice | Save language preference | 1 year |
2.3 Analytics Cookies
Used to gather anonymous statistics to improve our site and services.
| Provider | Cookie Examples | Purpose | Expiration |
|---|---|---|---|
| Google Analytics | _ga, _gid | Track page views & sessions | 2 years / 24h |
| Hotjar | _hjSession_xxx | Record heatmaps & interactions | 1 year |
2.4 Marketing Cookies
These cookies allow us to show you personalized ads across platforms.
| Provider | Cookie Name | Purpose | Expiration |
|---|---|---|---|
| Meta (Facebook) | _fbp | Cross-platform targeted advertising | 90 days |
| TikTok Pixel | ttclid | Track ad performance and conversions | 1 year |
Note: These cookies are only active after you provide explicit consent.
3. Third-Party Cookies
Some cookies are set by trusted third-party services we use to operate our store, such as:
Payment: PayPal
Analytics: Google Analytics, Hotjar
Advertising: Facebook Ads, TikTok Ads
We do not sell your cookie data to third parties.
4. Managing Cookies
4.1 Via Browser Settings
You can control or delete cookies via your browser settings.
Chrome: Settings → Privacy → Cookies
Safari: Preferences → Privacy → Manage Website Data
Firefox/Edge: Settings → Cookies & site permissions
Disabling cookies may affect certain website features such as cart and login.
4.2 Consent Banner
When visiting our site for the first time, you will see a banner to:
Accept All
Customize Settings
Reject Non-Essential Cookies
You can also revisit cookie preferences at any time via the “Cookie Settings” link in our site footer.
5. Data Responsibility & Sustainability
We believe in ethical data practices:
Non-essential cookies are disabled by default
We regularly audit trackers to remove unnecessary scripts
We aim to minimize digital energy waste in line with our sustainability goals
6. Updates to This Policy
We may update this Cookie Policy from time to time. Material changes will be clearly communicated via a banner or email (if applicable).
Last Updated: May 15, 2025
7. Contact Us
If you have any questions about our use of cookies or this policy, please contact us at:
Email: support@wayfail.xyz
Website: www.wayfail.xyz
